Free 5-Day Email Course for DeathTech Founders
Build a personal brand that families and businesses trust, funders stop seeing as taboo, and the media wants to quote.
(Even if you think you've nailed your voice)
(Even if you think you've nailed your voice)
"Thank you so much for that course (I recommended it to a friend). I found the content really valuable and it helped confirm my own mindset. I also enjoyed the daily drop, and I could take in each unit over a coffee! I will be launching my online product in the next few months and will apply your lessons to my engagement and launch strategy."
— Donna Foster - Founder @ Mortal Me (Australia)
"Taking Malou's course helped me refine and clarify my vision for the work I want to do in the end-of-life space. Her prompts challenged me to dig deeper into my personal motivations as a way of distinguishing my business in the marketplace. She brings excellent practical experience in marketing, which is needed in this industry."
— Rebecca Missel - Organizer @ Shiva Circle (New York, US)
"Your style is so good — golden quotes, supplemental TED talks, beautiful prose, journal prompts, and just great information. I highly recommend!"
— Miles Gloetzner - Founder @ Inhora (New Mexico, US)
You sell to funeral directors, insurers, or employers, or straight to grieving families. Either way, your content has to earn trust before you pitch. This course shows you how.
A new product, practice, or platform spreads in deathcare when insiders hear their own language in it. They get curious, then they refer you. This course teaches you that language.
Doulas, hospices, and funeral homes now use technology to serve families better. This course helps you talk about your work in a way families understand and trust.
Why sharing your own relationship with death builds credibility faster than anything else, and how to practice it without slipping into performance.
The difference between having a topic and holding a position, and the one trait every memorable voice in this category shares.
The narrow lane between avoidant and morbid, and the 4-part calibration toolkit for landing the heaviest topics without losing the reader.
Why one funeral director who trusts you beats ten thousand passive readers, and the five small moves that start that conversation.
Why urgency and scarcity turn against you when someone in the chain is grieving, and the two gates every message must clear.
I'm building thanatech.io, a publication for the people shaping DeathTech, and I write LinkedIn and newsletter content for DeathTech founders. This course draws on three and a half years of studying deathcare through a marketing lens and 15 years in marketing, 6 of them ghostwriting for C-level executives.
From 17, I witnessed the death of peers five years in a row. It left me with a conviction I still hold: society works better when it treats death as part of life. Living this close to death has been hard, and it has given me a zest for life I pour into this work.
Five short lessons you can read over a coffee.